Esselte Corporation

Esselte is the world’s leading manufacturer of office supplies, selling their products in over 120 countries worldwide. The company wanted to position itself as “Your global office supplier near you”. With such an enormous range of products it was difficult to select a handful that would do justice to the company’s operations. My solution was to capture moments from daily life around the world by using the companies logo on boxes. During a period of almost five years, I traveled around the with folded cartons in my suitcase. At my destination, with the help of a local employee and a driver, I chose locations and suitable models. The campaign was a success; it not only recieved a high OBS Rating, but also proved to be very cost effective.